Purchase A Car – Bad Credit – Best Deal
June 6th, 2009“Purchase a car, bad credit OK!” usually means “bad deal.” We see these banner ads all over offering bad credit, no problem, purchase your car here. The problem is the price we pay for the “privilege.” Car dealers (most of them) are world experts at loopholes, psychological tricks, sales pressure, bait and switch techniques, and – of course – playing with numbers. Before you trade in and purchase your next car or truck, would you like to know all their secrets? Bad credit automatically puts us at a psychological disadvantage. We have had it drummed into us that bad credit means we are somehow inferior – and we’ll have to pay extra for it.
We might pay for it, but there’s no need to pay over and over, and over, is there? They think, but they are wrong nowadays, that they have the buyer over a barrel. If we bend to that pressure then they get us big time. If, on the other hand, we keep our heads on straight and realize that they are under heavy pressure to sell and the competition is endless, then we can turn the tables on them. The critical point is to know their game better than they do. When you know their game, they are powerless to manipulate you. You also need to know how they play with the numbers.
They can offer you, just one little example, an APR (annual percentage rate) that sounds cheap, considering your “bad credit” but means absolutely nothing and bears no relation to the extra dollars they want to rake out of your pocket. Needless to say, they don’t want you to realize the true cost of the vehicle. If you did, you’d scream for the cops! When you are well-informed, “purchase a car, bad credit OK” can then mean that you can use their fear of not making a sale to your advantage and you get a much better deal.
Be prepared and well-informed before you wander onto a car dealer lot is vital – even more so nowadays. The sales people are under unbelievable pressure to sell and they will turn you inside out, and upside down, if you’re not prepared.
Bad credit is just one part of the success formula. You need to go in there totally prepared to win and get a great deal.




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